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Braincog, Inc.

Braincog Releases the Family / Party Game Portrayal

May, 2006


CONTACT: William Jacobson
(704) 841-8522

Braincog Releases the Family / Party Game Portrayal

MATTHEWS, North Carolina – May 4, 2006 – Braincog, Inc. has just released its newest game, Portrayal. Braincog CEO, Amanda Kohout, describes Portrayal “as the game where 1000 words are worth a picture.”

Portrayal is a social interaction / family / party game for three or more players. It’s patented game play tests players’ ability to describe, draw, and evaluate wacky illustrations and images.

In each round of Portrayal, one player (the portrayer) selects a game card with a (typically hilarious) image on it. Also on the card are a set of ten “criteria” that describe something about the image. For example, on a card titled “Eye-Scream Cone”, there is a cartoon picture of a woman screaming in horror beside a large ice-cream cone where one of the scoops of “ice cream” is actually an eyeball. Criteria number eight on the card reads, “There are at least seven sprinkles on the topmost scoop of ice cream”.

The portrayer places the card into a “concealment folder” so he or she cannot see any of the criteria on the card. An electronic timer is activated which counts down 90 seconds. The portrayer must describe the image on the card using any words he or she wishes. However, the portrayer cannot use gestures.

At the same time, the other players each have a special score sheet and pencil. As the portrayer describes the bizarre image, each of the “artists” attempts to draw the picture based solely on the description. They cannot ask questions or look at other artists’ drawings.

Once the time has expired, the artists trade drawings. This is typically where laughter ensues. “The portrayer usually has to talk fairly quickly in order to mention all the details before the time expires,” says Kohout. “Meanwhile, the artists are trying to keep up. It isn’t always possible, and so much of what the portrayer says is open to interpretation. The drawings the artists come up with are often much different than what was actually on the card.”

Now the portrayer proceeds to read off, one by one, the criteria written on the card. For each criterion, the artists must judge the drawing created by another player to decide if the criteria has been met or not. Kohout describes this part of the game as extremely interactive, “Players can get into hilarious debates about whether a cat drawn in a picture is actually wearing shoes or not.” During this part of the game, none of the players except the portrayer has yet seen the actual image on the card. Once all of the criteria have been read and points have been awarded to the artists and the portrayer based on how many of the criteria were satisfied, everyone gets to see how their drawing compared to the actual image on the card.

“The good thing about Portrayal,” says Kohout, “is that you don’t have to be Da Vinci to do well at it. In fact, artists usually do better by drawing stick figures than by getting fancy. You have to draw fairly quickly in order to keep up with the portrayer’s description. None of the criteria have anything to do with how well something is drawn.”

Although Portrayal is recommended for people ages 12 and over, younger kids usually do quite well at the game. Portrayal helps teach older children how to provide accurate and concise instructions. “The game provides a humorous environment for kids to learn how to articulate details in a clear manner,” Kohout says. “They get to see immediately the consequences of overlooking details and making assumptions. This highlights an analytical skill shared by doctors, lawyers, engineers, construction workers, chefs, you name it.”

In each game of Portrayal, everyone has at least one chance to be the portrayer and several opportunities to be an artist and judge. Everyone plays during every round, so no one is ever sitting idle waiting for their turn or acting as a “timekeeper” or “scorekeeper”. At the end of the game, the player with the most total points is the winner.

Portrayal retails for $29.95 and can be purchased directly from Braincog’s website at http://www.braincog.com. It is also becoming available in game, book, and specialty gift stores.


Braincog Inc
“Entertaining Diversions That Are Fun For Your Brain”
4702 Jamesville Dr.
Matthews, NC 28105
Email: info@braincog.com